I started in performance marketing because I liked the parts other operators hated: spreadsheets, attribution, testing frameworks, and the discipline of watching numbers move day by day. Eight figures of ad spend later, that's still what I love about the work.

Through Boosting Agency BD, I've helped DTC brands scale to predictable seven-figure run rates and helped local service businesses replace cold-calling with steady paid lead flow. The categories are different — the operating system is the same.

Today I work with a small number of clients at a time, almost always founder-to-founder, and almost always on six-month engagements where we have time to build something that compounds.